Last updated: April 2026
The Apex Firm LLC ("we," "us," or "our") operates theapexfirmnyc.com (the "Site"). This Privacy Policy explains how we collect, use, and protect information when you visit our Site or contact us through it.
We do not sell your personal information to third parties. Period.
Information you provide directly — When you fill out our contact form or request a quote, you may provide:
Information collected automatically — When you visit our Site, we automatically collect certain technical data through Google Analytics, including:
This data is aggregated and anonymized — it helps us understand how visitors use our Site and does not identify you personally.
Our Site uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics places cookies on your browser to track usage patterns. This data is transmitted to and stored by Google on servers in the United States.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For more information on how Google uses data, visit policies.google.com/privacy.
Information you submit through our contact form is used exclusively to:
We do not add you to any marketing list without your explicit consent, and we do not share your contact information with any third party except as necessary to fulfill your request.
Our Site uses cookies — small text files placed on your device — primarily through Google Analytics. These cookies do not store personally identifiable information. You can configure your browser to refuse cookies or delete existing ones at any time.
Our Site uses the following third-party services, each with their own privacy practices:
Contact form submissions sent to us by email are retained as long as reasonably necessary to conduct business. If you would like your information removed from our records, contact us at the address below.
Our Site is not directed to children under 13 years of age, and we do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will promptly delete it.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page.
If you have questions about this Privacy Policy or how your information is handled, please contact us: